RE BRANDING A SPECIALTY CHEMICAL COMPANY-BUILDING VALUE INTO EVERY STEP OF THE DELIVERY NETWORK, AND BEYOND
KODA Distribution Group’s challenge was to quickly establish an industry leadership presence through the acquisition of regional companies to create value and grow revenue.
From a completely blank canvas, KDG’s brand was designed along with all of the necessary marketing collateral, website, videos, trade communications and advertising. Within a year after launching under its new brand, KDG surpassed its financial and business initiatives. In its third year, KDG was acquired by a major global chemical company after earning its distinction as the #1 specialty chemical distribution company in North America.