INTRODUCING A NEW WATER IN AN OVERSATURATED BEVERAGE MARKET–SPORTWATER BRAND MESSAGE DARES CONSUMERS TO COMPARE, SUPER-ELECTROLYTE HYDRATION
Ionic Sportwater contains more electrolytes than other electrolyte waters and is the first 100% pure, vapor-distilled, super-electrolyte water made without sugar, calories, sodium or artificial ingredients. Designed for athletes, Ionic Sportwater provides clean, electrolyte-powered hydration, helping the body sustain a balanced pH.
It was critical in the brand’s website launch to communicate the valuable benefits Sportwater delivers versus other sports drinks and water products. Sportwater’s new website provides athletes with all the information they need to make Ionic Sportwater their electroyle replacement after exercise.
Echo Brand Group assisted Sportwater in building all the necessary branding assets, copy and messaging for their website from scratch to competitively position the beverage start-up to resonate among many other well-established water brands already available the market.