REBRAND TO COMMUNICATE LIKE A MEDIA AND TECHNOLOGY INDUSTRY LEADER SHOULD
Diversified, in fidelity to the name, provides a broad spectrum of best practice services in media delivery solutions for audiovisual, broadcast media, sports media, information technology and other related fields that utilize AV technology. Diversified builds artfully designed and comprehensively managed network and media technology solutions for a prestigious list of companies world-wide.
After twenty-two years doing business under three separate brands, Diversified Systems, Diversified Media Group, and SkyWeb Digital Media, the Company’s management believed their customers would be better served unifying under one single brand, Diversified. This was a monumental decision and we had to make sure our new brand and website reflected the experiences and expectations of our valued clients.
Echo Brand Group was selected to consult and develop the new brand and website. “It was evident from the start that the experience and expertise Bruce and Adam had would serve us well. They took time to understand the essence of our companies and developed brand mark concepts and color palettes that reflected our identity. Their creativity and follow through was above our expectations and we are excited about our brand and know it will serve us well for years to come,” said Anthony Cuellar, Diversified’s SVP, Marketing.
Diversified’s new website was a challenging proposition with all their service offerings. It was critically important the website be visual, easily to navigate, update and maintain. “Adam and his team did a tremendous job on all counts and our impressions and page views have doubled since our launch in just a few short months,” said Cuellar. “The Echo Brand Group team have exceeded all our expectations!”