THE NEXT GENERATION IN PLAYER TRACKING DATA- GETS BRANDING AMPLIFICATION
Since 1969, Zebra Technology Corporation has been the global leader in Barcode and RFID technology, expanding the limits of what more than 90% of Fortune 500 companies can learn about their business through real-time data.
Following a competition among top global technology vendors in 2014, the NFL selected Zebra to be its Official On-Field Player Tracking Provider, introducing its revolutionary next generation player tracking system with the largest and most comprehensive commercial sports business in the world. Within the first year of deploying Zebra’s technology with the NFL, Zebra Sports Solution delivered paradigm-shifting results, disrupting the status quo in sports data-tracking, previously limited to GPS based monitoring devices and optical tracking systems.
With the 2014 launch of its patented next generation RFID player tracking system, Zebra Sports earned the SBJ 2015 Sports Business Awards ‘Best in Sports Technology’ and the RFID Journal Awards ‘Best New Product.’ In 2016, Zebra Technologies made Fast Company’s top ten list of most innovative companies.
Echo Brand Group has worked closely with Zebra Technologies since the 2014 launch; assisting in the company’s efforts to position its branding and marketing within the sports industry through advertising, tradeshow exhibits, key technology industry events, video production and sales collateral.