A C-Suite of innovative
marketing, creative and technical
industry influencers
experienced in transforming brands
A C-Suite of innovative
marketing, creative and technical
industry influencers
experienced in transforming brands
BRUCE BURKE
Brand Strategist, Chief Creative Officer and Managing Partner
Bruce is a consummate brand builder who’s been successful in turning his passion into a productive 30-year career guiding and influencing a range of brands in various stages of growth–from the most prestigious and iconic brands in sports to consumer packaged goods start-ups. Bruce served as VP Advertising and Brand Communications for the NFL, building and managing the league’s first in-house brand marketing agency, unlocking brand equity to fuel the NFL’s most explosive 12-year growth period. Bruce has successfully led many prestigious assignments directing the branding and advertising initiatives for the US Open Grand-Slam Tennis Championship, NHL, and PepsiCo. Most recently, Burke has been instrumental in guiding the brand marketing efforts for Zebra Technologies–the official on-field player tracking provider of the NFL–recognized by Fast Company as one of 2016’s most innovative companies.
ADAM PEMBERTON
Digital Marketing Director, CTO and Partner
Adam leads the digital marketing and technology practice for Echo clients. He combines hands-on UX design with experience across social media, software and content marketing. His focus is on marketing automation, ecommerce, scalable lead nurturing, and content-driven lead generation. Adam directs the design and development of Echo’s web and ecommerce projects.
As former President and CEO of the b2b media company Online, Inc., Adam led a team of 40 employees to develop new content and media technologies, until selling the company to Information Today in 2001. Adam holds patents in computer storage technologies, and has launched and sold multiple media and technology companies. He is a drone pilot and video producer, with corporate, consumer and documentary film credits.
CHRIS PEMBERTON
Chief Content Officer, Inbound Marketing Director and Partner
Chris has deep expertise in connecting brands and consumers through powerful messaging, content and digital experiences. He led content and digital marketing programs for Persado, SANS Institute, Beso del Sol, and NextHealth Technologies and has held content strategy and creation roles at Gartner and Charles Schwab. He built and led the digital marketing and ecommerce teams for GU Energy Labs and Ghirardelli Chocolate Company where he delivered double digit traffic, lead and revenue growth.
Chris built his first content marketing website in 1996 and has been leading technology, strategy and digital marketing initiatives on the agency and client side ever since. He spent years advising C-level executives for Fortune 500 brands on business, IT and marketing strategy while at the Corporate Executive Board (now Gartner). Chris holds an MBA from the Middlebury Institute of International Studies and certification in advanced digital marketing analytics.
We brought on Bruce and his team at Echo Brand Group to develop a social media campaign for Beso Del Sol, which is America’s fastest growing Sangria brand. Echo does it all under one roof. They develope the strategy and the creative; they produce high quality content in-house and they’ve shown outstanding agility and responsiveness, which is vital in the world of social media. ‘Echo’ is extremely accountable in an ever-developing accountable marketing landscape. Together we are building a brand community for Beso Del Sol and long-term equity that will help the brand continue its current upward trajectory.
“It was evident from the start that the experience and expertise Bruce and Adam had would serve us well. They took time to understand the essence of our companies and developed brand mark concepts and color palettes that reflected our identity. Their creativity and follow through was above our expectations and we are excited about our brand and know it will serve us well for years to come.
Adam and his team did a tremendous job on all counts and our impressions and page views have doubled since our launch in just a few short months. The Echo Brand Group team have exceeded all our expectations!”
I can recommend the team at Echo Brand Group without any hesitation! In three weeks, they built a website that exceeded my expectations – but more important, it has more impact and usability than all of my competitors websites. It looks great on mobile phones also. This is a great team to work with, who made all the details of our web project easy for us. Whatever we needed, they did it – photography, copy writing, logo design. It all came together in a great website. Then they trained our staff, and our theme has been easy to update. They have a great approach to building a new website – highly recommend giving them a call.
I feel fortunate to have had Echo Brand Group do a complete overhaul of our website. Throughout the project they demonstrated expertise in all facets of the project, from what technology to use, how the site should be designed, appropriate content marketing strategies, SEO and more. They provided a turn-key service that allowed me to focus on running my business and they focused on building the website my business needed.
"Echo Brand Group and Adam Pemberton's professionalism and support from beginning to end made the entire process for creating the video highlighting our town very easy and enjoyable. He was able to navigate the many constituents involved with tremendous effectiveness and efficiency. More importantly, he allowed us to voice our opinions and ideas, while providing guidance where needed to enable us to get to our end-product within budget and on time. The video exceeds my expectations, and truly highlights what a great community Wilton is."