We call our approach
Echo System
AN INTEGRATED METHOD FOR AMPLIFYING BRANDS
Advertising
We create award-winning campaigns for established Fortune 500 companies and start-ups with the common goal to create meaningful brand messages that resonate loudly with the target market.
Design
Design is a fundamental discipline and philosophy integrated into every aspect of our clients’ needs. We also execute distinctive print, publishing, environmental, and exhibit design.
Marketing
The essential anchor to effective advertising and design is a well-conceived marketing plan to amplify the brand message with the intended focus and reach.
Publishing
Get the most out of your publishing spend. We’ve led publishing imprints, magazines and specialty publications.
Writing
Be seen and shared across digital. We’re comfortable writing across the full spectrum of written words from books and blogs to full website copy and 140 characters.
Brand Development
Not all brands are created equal, each requiring a specific understanding of the respective industry, competition and application to determine the most effective approach and solution.
Content Development
Bring order to the content chaos. We develop easy editorial calendars, publishing workflows and lean processes so the content supply chain performs seamlessly.
Insights and Strategy
Be the signal heard through the noise. We use data-driven insights to power strategies that work based on 3 decades of experience across strategy, IT and marketing.
Video
The single-most important strategy in content marketing today is video. We have a complete suite of production and editing capabilities to amplify your brand communication.
Production
Production is execution. It is the critical step that bridges strategy and design to finished work. Our designers use modern creative tools and workflow to produce award winning content, artwork, images and video. From logo and web graphics, to sales decks and video, the work produced is exceptional.
Events
From grass-roots sampling, sponsored activation, trade show, or live multi-media presentations, we have the experience and capabilities to make your event standout using the Echo-system™ brand amplification approach.
Digital Media
Digital media encompasses multiple disciplines, and requires a breadth of skills in conceptual, technical, design, production and format. Echo Brand Group taps the senior experience of three C level marketers across content, technology and brand to bring big agency depth at small agency rates.
SEO
Engage the right prospects at the right time to drive business outcomes. We’ve generated >7% SEM conversion rates and multiple page 1 client pageranks. We drive qualified traffic that drives conversions. Think quality score meets compelling content across devices.
Analytics
Analytics means more than Google. There is a new class of granular analytics that is a key part of the new Marketing Automation platforms that Echo brings to clients. When your sales people need more leads, and your management needs to justify the budget, we can help.
Web Design & Development
Web design and build is a core service, and one that is at the center of branding, content marketing strategy, marketing automation, and lead generation. We build award winning marketing, content and ecommerce sites for business and consumer brands, each with a different objective.
Marketing Automation
Marketing automation is how anonymous site visitors are tracked, nurtured, and moved through a buyers journey to become qualified leads. It's how a small marketing budget and staff can scale infinitely, and prove ROI.
Inbound Marketing
We build inbound campaigns and automation capabilities so you can focus on exploiting your competitive advantage, not fiddling with technology or cumbersome processes. We’ve used inbound methodologies to capture 2000+ qualified leads for a single webcast.
We selected Echo Brand Group to consult and develop our new brand and website. It was evident from the start the experience and expertise Bruce and Adam had would serve us well. They took time to understand the essence of our companies and develop solutions that best personified our purpose and what made us unique. Our impressions and page views have doubled since our launch in just a few short months. Adam, Bruce and the Echo Brand Group team have exceeded all our expectations! Their creativity and follow through was above our expectations and we are excited about our brand and know it will serve us well for years to come.Anthony Cuellar Senior Vice President, Marketing Diversified
Bruce Burke and the entire Echo Brand Group played an integral role in helping us develop the strategy, design and execution of the KODA Distribution Group rebranding. The impact of the new branding and positioning was recognized immediately both internally and externally. It was a huge success.Terry Mullin Marketing Director KODA Distribution Group
Bruce Burke played a significant role in helping us brand and position our grand slam event. His strategically focused efforts dramatically transformed our event, celebrating the athleticism and spectacle of the US Open, as well as providing incremental revenue generating opportunities, which helped our sponsors more effectively activate their US Open partnerships; giving our fans more ways to enjoy the event.Arlen Kantarian Chief Executive, Professional Tennis USTA
Echo Brand Group has worked closely with Zebra Technologies since being selected by the NFL in 2014 to be the League’s Official On-Field Player Tracking Provider. Bruce and his team helped us successfully position our branding and marketing, as we began to deploy our new platform, through advertising, tradeshow exhibits, key technology industry events, video production and sales collateral. Our combined efforts earned Zebra Sports industry recognition as The Sports Business Journal’s 2015 ‘Best in Sports Technology’ award winner and the RFID Journal Awards, ‘Best New Product.’ In 2016, Zebra made Fast Company’s top-ten list of ‘Most Innovative Companies. Eric Petrosinelli General Manager, Sports Zebra Technologies