Interstate + Lakeland Lumber

THIRD GENERATION LUMBER AND MILLWORK COMPANY AMPS UP ITS BRAND

Applying thoughtful brand marketing disciplines to a regional family-owned lumber company in business since 1922, Bruce Burke guided Interstate + Lakeland Lumber through a complete brand repositioning.

After a thorough evaluation of its industry and competitors, the result was in an impactful new logo, tagline, brand platform and marketing communications plan to more effectively market Interstate’s line of products and services to builders, contractors and consumers. Interstate’s updated new look was integrated throughout a wide range of branded collateral, fleet of trucks, T-shirts, sales materials, website, and new sales office in Greenwich, CT.

ClientInterstate + Lakeland LumberYear2002-2014